Blockchain tech implementation into the gaming industry could seriously disrupt its closed investment ecosystem.
Amid the COVID-19 pandemic, one thing is clear: The video games industry is thriving. As people around the world find themselves with more time on their hands thanks to government-mandated lockdowns and a partial economic shutdown, video game sales have skyrocketed.
Despite being overshadowed by some of the more glamorous uses for blockchain technology, the gaming industry may be poised for a generational leap forward with the advent of asset tokenization — a practice that could expose the gaming industry to a whole new wave of investors while simultaneously unlocking myriad benefits for the world’s 2.5 billion gamers.
Tokenized teams and sponsorships
Back in July 2019, blockchain-powered voting platform Socios tokenized the popular Dota 2 esports team OG. This tokenization process yielded Fan Tokens, which can be bought and sold on the Socios marketplace, allowing holders to participate in polls and earn unique OG rewards. This isn’t the most ideal way of using blockchain technology, but it did mark a tentative first step in esports tokenization that will likely lead to a point where entire teams, contracts and sponsorship deals will eventually be tokenized. Through this system, indivisible asset types like teams, players, brands and practically anything else can be tokenized and sold to almost anybody — opening the industry to a wider range of investors, while potentially bringing fans closer to their favorite teams.
With the help of blockchain technology, esports teams will be able to launch new funding initiatives, potentially enabling community-backed sponsorships, tokenized-merchandise sales and perhaps even tokenized contracts, which would allow fans and other investors to partially own the team.
Through this system, we could see a time where esports teams tokenize their potential winnings in return for an upfront payment — leading to the elaboration of an entirely new type of investment. In combination with the possibility of launching nonfungible tokens and tokenized merchandise, identifiers, like a membership, could see esports teams line up additional sources of revenue.
Like all tokens, those that represent fractionalized contracts, teams and brands, among other things, will exist on immutable blockchain ledgers that enable peer-to-peer transfers without the need for lawyers and intermediaries to conduct ownership transfers. This will drastically increase the liquidity of previously illiquid esports assets while boosting transparency in the process. Additionally, users can “prove” the ownership to any third parties to receive services without the need of going through any intermediaries or the token issuers. These basically form a frictionless market and an integrated web.
Video games will be tokenized
According to Newzoo’s 2020 Global Games Market Report, the global games market is slated to reach revenues of $159.3 billion in 2020 — up 9.3% year-on-year thanks to one of the most profitable years for the gaming industry.
This staggering growth is largely owed to the gradual transition from physical media-based games to digitally-delivered games that are purchased directly from the vendor or through video game distribution platforms. Much of this growth can be attributed to a recent surge in the mobile gaming industry, which is now worth $68.5 billion and comprises almost half of the gaming market.
Despite this growth, those looking to invest in the gaming industry have been largely restricted to simply buying stocks in their favorite publishers, game houses and distribution platforms, while only large-scale investors are able to obtain private equity in studios and benefit from the success of their intellectual property. This closed investment ecosystem is ripe for disruption by tokenization technologies.
Rather than simply rewarding backers with an early copy of the game or additional content, developers and publishers can begin offering tokenized equity to investors in the form of digital security tokens. Each token could represent fractional ownership of intellectual property and the proceeds generated from it, allowing companies to obtain immediate funding without needing to complete a traditional funding round or go public with an initial public offering.
In-game currencies and items are also poised to get the tokenization treatment. By assigning blockchain-based tokens to in-game assets and allowing them to be traded on external platforms, game developers can make in-game assets available to the broader investment community, while potentially allowing NFTs to be transferred between games — creating new opportunities for Ready Player One-style cross-game interactions and cross-platform play.
So far, no AAA title has adopted tokenization technology, but tools and platforms like Enjin, Worldwide Asset eXchange, TokenScript and Loom, which have been designed to help with the process, are currently under development. These platforms may one day provide the infrastructure for the world’s first mainstream tokenized in-game currencies and assets.
Casinos are ahead of the curve
Although it is evident that practically all facets of the gaming industry will be disrupted by tokenization, few segments have reacted as strongly to the technology as the online gambling industry.
Currently, there are literally dozens of online cryptocurrency casinos that have a token element incorporated as part of their operation. This typically comes in the form of allowing players to earn tokens as an extra reward for playing or distributing token to players as part of the “buy-in” process, where players convert cryptocurrencies into tokenized chips.
These uses can be considered to be some of the more tame examples of tokenization. But some cryptocurrency casinos have taken it a step further and tokenized their profits — allowing investors to purchase tokens that represent a fraction of the revenue generated by the platform.
Though the yields for such platforms have so far been modest and typically range in the order of a few percent annual percentage rating due to the inherently volatile nature of cryptocurrency gambling, their long-term success has shown that this method of investment is in-demand. This indicates that this first generation of tokenized casinos may be a sign of things to come — and that a fully player-owned casino might be inevitable.
The views, thoughts and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.
Victor Zhang is the CEO and co-founder of AlphaWallet. He has spent the past five years working to transform the way banking and blockchain technology intersect. Prior to his venture into blockchain technology, Zhang worked for 17 years in international business in Asia and Australia.